General Idea Sushi Plate

NOTE : En ce moment au Musée d'Art Moderne de la Ville de Paris magnifique rétrospective.
Commissariat : Frédéric Bonnet and Odile Burluraux.

GENERAL IDEA
Founded in Toronto in 1969 by Felix Partz, Jorge Zontal ,– both
dead in 1994 – and AA Bronson, the trio adopted a generic
identity that "freed it from the tyranny of individual genius". Their
complex intermingling of reality and fiction took the form of a
scathing, transgressive and often parodic take on art and society.
Treating the image as a virus infiltrating every aspect of the real
world, General Idea set out to colonise it, modify its content and so
come up with an alternative version of reality.

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